Quote from article in The Conversation 10 days ago:

"“I Immunise” does what other Australian campaigns have not: it leads with values rather than facts. Parents in alternative lifestyle communities are often university-educated and see themselves as living ethical lifestyles.

"For those of us developing the campaign, a particular interest has been the perceived dissonance among people valuing choices that give back to the community (minimising waste and consumption, for example) and yet engaging in a choice that endangers their community."

Full article:

https://theconversation.com/vaccinations-are-a-vital-part-of-ethical-alternative-lifestyles-22385

(The 'leads with values' link takes you through to an article by Chris Moody:  

The Science of Why We Don't Believe Science

which begins with a quote from Festinger:

"A MAN WITH A CONVICTION is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point."  

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On 12/02/2014, at 10:49 AM, Lamberts Rod wrote:

Hoo yeah, cos nothing changes an entrenched values-based position like a giant hailstorm of facts…




On 12 Feb 2014, at 10:09 am, Adam Barclay <Adam.Barclay@crccare.com> wrote:

Hello all,
 
Interesting report in The Age this morning on efforts to increase vaccination rates in Victoria:http://www.theage.com.au/victoria/state-rejects-noimmunisation-nochildcare-plan-20140211-32g2o.html
 
This sentence in particular raised an eyebrow: “Mr Davis [Vic Health Minister] said there was always a small group of parents who objected to immunisation but many could change their minds if given more information.
 
While there’s a place for simple information provision, I don’t imagine this approach will work particularly well with die-hard anti-vax parents. Pity the minister wasn’t at last week’s conference…
 
Cheers,
Adam
 


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