Interesting. I sometimes thing we have trouble identifying what 'science in the news' is. We have come to accept 'science' as being compartmentalised across a number of topics and industries, so the lines get blurry.
Are stories about telecommunications technology science? Is news about computer-based stuff (IT) science?
I often think we have gradually accepted more and more science into our lives under different names.
Jess Tyler
SciBiz Media & Communications

On Mon, Jul 22, 2013 at 12:44 PM, Toss Gascoigne <> wrote:
I'm a bit sceptical about news polls showing people want more science in their news.  

If that's the case, why aren't sales of New Scientist higher than New Idea? (FYI: New Scientist about 20,000; New Idea audited at 294,000)

There are a string of these polls - here's one from 1997:

Science tops in poll vote


A new poll shows that Australians are more interested in brains than brawn.


The survey of 1060 Australians from across the nation shows that they would rather follow media stories about science, medicine and technology than sport, crime or politics. It was conducted by AGB McNair on behalf of CSIRO.


Dr Joe Baker, President of the Federation of Australian Scientific and Technological Societies (FASTS), said that he was writing to the editors of Australia’s top media outlets urging them to give greater coverage to science.


“The batting performance of Mark Taylor and the political agenda of Pauline Hanson have come under the most intense media scrutiny. But where is the equivalent scrutiny of S&T?


Ho hum.

And Tamzin is right - if we (the release writers) want science in the media, we have to make it relevant or interesting to ordinary people.  

Toss Gascoigne

Toss Gascoigne and Associates
56 Vasey Cres

P. 02 6249 7400
M. 0408 704 442
Skype. tossgascoigne

ABN:  31 068 557 522

On 22/07/2013, at 12:15 PM, Tamzin Byrne wrote:

And for their first story - 20 seconds on why we should all eat our greens?

I'm not sure a petition is the way to go. They shouldn't be obliged to cover science - it's our job as science communicators to persuade them to, with interesting stories which are relevant to their audience. How many science releases have a youth angle?

Plus - Hack seems to do a pretty decent job covering science. I can't claim to have listened recently, but in their online story archive at I count 10 out of 20 stories with a science/health/environment link.

Tamzin Byrne
Science Communicator
Science in Public

Message: 2
Date: Mon, 22 Jul 2013 11:38:20 +1000
From: Melanie McKenzie <>
Subject: [ASC-list] More science in the news petition
Message-ID: <BLU0-SMTP4313E668325D95FA4747E33CD6E0@phx.gbl>
Content-Type: text/plain; charset="us-ascii"

Hi All,
Would you like to hear more science in the news? According to a recent ANUpoll (, Australians are more interested in a variety of science topics over politics or sport. And yet 45% feel "not very well informed" or "not informed at all" about science.

Please support our petition to lobby Triple J (as Australia's publicly owned youth radio station) to include a short "In Science" report in their hourly news updates.

To sign the petition:

For more information about the campaign:

We're aiming for 20, 000 signatures, so we'd be most grateful if you'd ask your friends and colleagues to consider signing the petition. International supporters are also welcome!

Thanks in advance,
Melanie McKenzie (Science Communicator)
and the rest of the "And In Science" team

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