18-20 April 2012, Florence, Italy

12th International Public Communication of Science and Technology

Conference: Quality, Honesty and Beauty in Science Communication


The PCST International Network and the Italian conference hosts have pleasure in

inviting you to submit proposals for presentations at this major event.


I would personally like to urge you to organise a panel / roundtable session around a specific topic of relevance (see below formats).


Proposals are welcome for presentations on science communication and science in

society research, science journalism, science museums public engagement with

science and technology and communication activities by research institutions.


The deadline for proposals is 30 September, 2011. Submitted proposals will be

reviewed by members of PCST Scientific Committee, and the final programme will

be announced in January 2012.


Submissions should include:

1. a description of your proposed paper or session in no more than 2500

characters, including the affiliation of proposed speakers;

2. the proposed format: a paper, discussion, poster etc. A list of possible

formats is below;

3. your contact details.

To submit a proposal, please go to our website at: www.pcst2012.org


General information

All successful proposals will be notified by December 31 2011. Papers will only be

added to the program when the speakers have registered for the conference.

Reduced fees will be available for early registrants and students.

Plenary speeches will be delivered by leading international experts in science

communication research and practice.

The official language of the conference is English. Further details and practical

information about registration and accommodation at www.pcst2012.org



The overall theme of the conference is Quality, Honesty and Beauty in Science

Communication. Proposals are especially invited on themes such as

What does quality mean in science communication?

Evaluating public communication of science

The art of communicating science

Ethics and Responsibility in Science Communication

Aesthetics of Science Communication

Other themes of interest are:

Communicating the Social Sciences

Reflexive challenges: Communicating PCST

Public Communication of Technology: the ‘Cinderella’ of PCST?

Professionalisation and career models in science communication

Science centres as forums for communicating controversial science

As always at PCST conferences, proposals are also welcome that address:

Emerging trends and issues in science communication

Changing media, changing formats, changing science communication models?



Proposers are asked to nominate a presentation format from the following list:

􀂃 Panel sessions/roundtable discussions (3-4 papers/contributions that tackle a

key theme from different angles, with an international perspective).

􀂃 Individual papers (these will be arranged in thematically linked sessions)

􀂃 Posters (these will be presented orally as well as being displayed)

􀂃 Speakers’ Corner (5-minute presentations + 5-minute discussions of an

experience, activity or argument relevant to science communication)*

􀂃 Performances (dramatisations of issues, debates or controversies relevant to

science communication)*

􀂃 Show, Tell and Talk (demonstrations of science communication practices

with commentary on their application and effectiveness; these will be

arranged in thematically linked sessions and feedback will be provided by

experienced and qualified mentors. Some will be selected for recognition as

‘Best Practice’)

*= power point free session formats


Important dates and deadlines

1 May 2011 Opening of registration and proposal submissions


30 September 2011 Deadline for proposal submissions


December 2011 Confirmation of proposal acceptance and draft conference



Travel Grants for Junior Participants

Foundation Giannino Bassetti is offering two travel grants for junior participants

presenting papers on the theme of “Responsibility in Science Communication”. The

grants are available for participants under 30 years of age and include the covering

of conference fees plus 600 euros to be used for travel and accommodation. To

apply, go to the Foundation website www.fondazionebassetti.org


Social and Cultural Programme

A rich social programme will be offered to conference participants. Guided tours

to places of scientific interest in Florence and Tuscany will also be available before

and after the conference. Screenings, performances and exhibitions will be

presented during the conference.


Satellite Events

PCST 2012 is a great opportunity for those institutions and groups who wish to

organise workshops or professional meetings as satellite events, taking advantage

of conference facilities and of the presence of an international qualified audience.

Contact the conference secretariat if you are interested.


Exhibition space

An exhibition space will be available for institutions and publishers who wish to

present their activities and publications. For rates and conditions, see



Conference Venue

Congress Center – Palazzo dei Congressi

Piazza Adua 1 – 50123 Florence

The exhibition and congress facilities in Florence are among the most important

and best equipped in Italy and are capable of holding a number of events at the

same time. The Palazzo is just a few steps from the Central Railway Station of

Santa Maria Novella and 4 km from the motorway exit (A1 Firenze Nord) and the

International Airport Amerigo Vespucci (Peretola).


The Congress Center is hosted in the 19th century Villa Vittoria. The Villa was built

by the Strozzi Ridolfi family and it is located a few steps away from the historical

center of the city. The building is surrounded by a park and it has a large

auditorium with a seating capacity up to 1.100 people.


Jenni Metcalfe

Director, Econnect Communication


phone: 07 3846 7111; 0408 551 866


skype: jenni.metcalfe

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