I’m interested in ASC members’ views on the use of world-class and breakthrough in media releases.

 

We try to avoid them.

 

I generally think that if the work is good it doesn’t need the puff. The journalists can add it in if they want.

 

Noel Turnbull made a similar comment in a piece on Crikey today.

So, for instance, the Victorian government can be obsessive about describing things -- from our events program to buildings -- as world-class, but the reality is that world-class things don’t need to be promoted. It is symptomatic of Britain’s decline that the world-class cringe sometimes surfaces there too, but one never hears New York or Paris talking about world-class -- they just are.

Niall

 

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Niall Byrne

 

Science in Public

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niall@scienceinpublic.com.au

 

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