Dear all,

We have a few places available in our next media and communication training course this Thursday in Melbourne. The course is for scientists and anyone who needs to communicate complex and technical ideas via the media.

ASC members receive a 10% discount.

Our next courses are: Tuesday 7 April, Tuesday 5 May and Tuesday 9 June 2009.

I’ve included more information below. If you have any questions or would like to book a place in the course, please contact me on 03 9398 1416 or


Kind regards,



Sarah Brooker



Science in Public

26 Railway Street South, Altona VIC  3018 Australia

ph: +613 9398 1416

mobile: +61 413 332 489




Media and communication training for scientists

These one-day training workshops focus on science and scientists.  

The workshop will help you create and present a compelling view of your research to the media, the public and your stakeholders.  

It will help you improve the chances of being accurately reported, and to understand what to expect when the media covers a story. All participants are involved in practice interviews with working journalists. 

The workshop has evolved over the years, and now includes a strong emphasis on how to shape your story to suit the media and your other audiences.

Tim Thwaites (freelance science writer and broadcaster) and I will present the course. We concentrate on how to extract the essence of your story and how to work with the media to get the story across. This contrasts with the adversarial approach of much corporate media training. 

Three working journalists will join us in the course of the day to talk about newspapers, radio and TV, and conduct practice interviews. Journalists we have used in the past have included Gerard Scholten from Channel Ten, Dina Rosendorf from the Herald Sun and Donna Demaio from 3AW news.  

Previous participants tell us that after the course they feel more prepared not just for media interviews, but also for other presentations to stakeholders, customers and the public. 

This workshop is a modified version of the courses developed by our colleagues at Econnect Communication and is licensed from them.

Each course is limited to 12 participants.

Upcoming dates:

 - Thursday 12 March 2009

 - Tuesday 7 April 2009

 - Tuesday 5 May 2009

 - Tuesday 9 June 2009


Start at 9.30am, finish by 5pm


Redback Brewery Hotel (upstairs), 75 Flemington Road, North Melbourne


$650 + GST per person 

Morning and afternoon tea and lunch will be provided.


The courses are suitable for anyone attempting to communicate complex, evidence-based ideas via the media – scientists, engineers, technologists and others.

This practical workshop will help you:

·         know what to expect when the media does a story

·         practise your interview techniques with working journalists

·         get your message out as accurately as possible

Specific topics include:

·         understanding what makes a good story on TV, radio or in print

·         interview practice with working journalists

·         taking control of the media agenda

·         making the big announcement

·         knowing what to do when a journalist knocks on your door

·         handling the more difficult questions

·         writing a good media release

To book yourself, or members of your organisation, into one of these courses, please email Niall on or Sarah on We will then send you some more specific details. 

For more information please call me on (03) 9398 1416. There is also a flyer about the course online at